The Handbook brings together leading scholars in international business as well as other disciplines to contribute state-of-the-art thinking on emerging markets. The volume extends theoretical and conceptual thinking, looks at operational practices and their implications and provides a research agenda to move the field forward.Contributors include a mix of new and established authors from around the world, for a diverse and current set of scholarly perspectives on emerging markets. Combining academic and operationally focused chapters, they offer a multifaceted, in-depth look at specific geographies and functional areas to enrich our understanding of emerging markets. This energetic and varied look at a burgeoning field will be an invaluable resource for academics and for students at the post-doctoral, PhD and MBA levels. Contributors: C.G. Alvstam, O.E. Annushkina, A. Arslan, M.S. Balakrishnan, E. Berselli, N. Bhatnagar, K. Braunsberger, I. Buciuniene, A. Cuervo-Cazzura, M. Demirbag, R.O. Flamm, M.W. Hansen, P.D.O. Jensen, S. Joshi, A. Karna, R. Kazlauskaite, C. Landau, J. Larimo, H. Merchant, K. Nair, W. Newburry, D. O'Reilly, B. Petersen, J. Prabhu, I. Pupieniene, K. Ramachandran, A. Soleimani, P. Strom, E. Tatoglu, F. Taube, L. Trevino, R. Trinca Colonel, C. Vithessonthi, R. Wentrup

The Handbook provides an impressive state-of-the-art overview of the international strategic management field as an area of scholarly inquiry. The great strength of the work is the thoughtfulness of the messages conveyed by the expert team of authors. The implications for future international strategy research and for international management practice are profound and will influence the next generation of scholars in international strategy as well as senior level managers. Corporate executives will continue to operate in a world that is far from flat and will use this volume as a reliable compass, in the form of powerful conceptual frameworks, to navigate uncharted territory in the global economy. The Handbook presents a collection of 24 original research papers that should serve international strategy scholars and reflective MNE managers alike. Contributors: L. Allen-Ford, C.G. Asmussen, G.R.G. Benito, J. Birkinshaw, P. Brugman, P. Buckley, J.P. Doh, A. Eapen, W.G. Egelhoff, T. Galvin, A.S. Gaur, N. Greidanus, B. Grogaard, B.L. Kedia, A. Kolk, R. Krishnan, J. Li, Y. Li, S.M. Lundan, H. Merchant, D. Mukherjee, R. Narula, N.G. Noorderhaven, J. Oetzel, L. Oxelheim, B. Petersen, J. Pinkse, S. Prashantham, T. Randoy, M. Rivera-Santos, C. Rufin, A.M. Rugman, G.D. Santangelo, D. Singh, A. Stonehill, D. Szyliowicz, R.L. Tung, A. Verbeke, L.S. Welch, J. Wolf, H.E. Yildiz, L. Zander, U. Zander

The Handbook provides an impressive state-of-the-art overview of the international strategic management field as an area of scholarly inquiry. The great strength of the work is the thoughtfulness of the messages conveyed by the expert team of authors. The implications for future international strategy research and for international management practice are profound and will influence the next generation of scholars in international strategy as well as senior level managers. Corporate executives will continue to operate in a world that is far from flat and will use this volume as a reliable compass, in the form of powerful conceptual frameworks, to navigate uncharted territory in the global economy. The Handbook presents a collection of 24 original research papers that should serve international strategy scholars and reflective MNE managers alike. Contributors: L. Allen-Ford, C.G. Asmussen, G.R.G. Benito, J. Birkinshaw, P. Brugman, P. Buckley, J.P. Doh, A. Eapen, W.G. Egelhoff, T. Galvin, A.S. Gaur, N. Greidanus, B. Grogaard, B.L. Kedia, A. Kolk, R. Krishnan, J. Li, Y. Li, S.M. Lundan, H. Merchant, D. Mukherjee, R. Narula, N.G. Noorderhaven, J. Oetzel, L. Oxelheim, B. Petersen, J. Pinkse, S. Prashantham, T. Randoy, M. Rivera-Santos, C. Rufin, A.M. Rugman, G.D. Santangelo, D. Singh, A. Stonehill, D. Szyliowicz, R.L. Tung, A. Verbeke, L.S. Welch, J. Wolf, H.E. Yildiz, L. Zander, U. Zander

Given the increasing prominence of Emerging markets, a sophisticated understanding of their perils and promises is crucial to the growth of companies, including those from within Emerging markets themselves. Thus, it is surprising that, in their quest to train managers, only a few academic institutions currently provide a systematic forum to generate a superior understanding of this important economic event.

This groundbreaking book provides an essential set of readings and case studies that will facilitate a much-needed fundamental rethinking about drivers of successful as well as unsuccessful firm conduct in these markets, and about the role of sophisticated but (usually) poorly-serving Western theories and ideas regarding competition and competitive traps and successes.

Although the book is intended primarily for Emerging markets courses, it can also be used for various other courses in International management or International strategy. It explores the following themes:

Competing in Emerging Markets emphasizes both the unique challenges facing corporate managers who operate (or intend to operate) in Emerging markets, and the ways in which managers can efficiently and effectively respond to these competitive challenges. As one of the first comprehensive texts on this subject, Competing in Emerging Markets is certain to become a standard in the field.

This groundbreaking book provides an essential set of readings and case studies that facilitates a much-needed fundamental rethinking about drivers of successful as well as unsuccessful firm conduct in Emerging markets, and about the role of sophisticated but (usually) poorly-serving Western theories and ideas regarding competition and competitive traps and successes.

Although this book is intended primarily for Emerging markets courses, it can also be used for various other courses in international management or international strategy. It explores a range of themes, including:

• the strategic and operational challenges companies face while competing in these relatively new (and, therefore, generally unfamiliar) markets
• the imperative to generate creative solutions in response to idiosyncratic challenges posed by Emerging markets.

Competing in Emerging Markets emphasizes both the unique challenges facing corporate managers who operate (or intend to operate) in Emerging markets, and the ways in which managers can efficiently and effectively respond to these competitive challenges. As one of the first comprehensive texts on this subject, Competing in Emerging Markets is certain to become a standard in the field.

The case studies included in this book all have detailed teaching notes which are available to instructors who adopt the book for their courses. For these and other resources, log on to the book's companion website at: www.routledge.com/textbooks/9780415399500

This handbook takes a three-part approach that helps to understand and chart scholarship in the discipline of International Business (IB). The chapters in part 1 briefly discuss the scholarly landscape in IB, identify new ways of advancing the current literature, and highlight some ways in which to do so. The chapters in part 2 discuss current topics IB scholars should focus on, how to understand them, the challenges involved, and the role of interdisciplinary outreach. The chapters in part 3 discuss IB's broader societal role along several dimensions of relevance to scholars and practitioners. IB researchers, management scholars, and practitioners can use this book to enhance their current knowledge and nurture new ideas based on the chapters written by some of the world's leading experts.